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Website Design

Sophisticated, innovative and user-friendly graphic interface design coupled with cutting-edge, elegant back-end programming created by full-time, specialized interactive designers.

How it will change your dealership’s business
An Opt-In Wireless website is more than just clever design. It will become the focus of your marketing plan. It will brand your dealership. It will give customers a chance to demo products. It will track usage. It will serve to motivate customers to buy. It will give company news. It will introduce new products and services. It will open up your business to all of your prospects.

Every marketing agency talks about how they do websites. At Opt-In Wireless, we'll show you what a website can do.

Click here to see more live examples

At Opt-In Wireless, we know that success is ultimately determined by how well a your business activates its value proposition with customers and prospects. Our Go-To-Market (G2M) strategies prepare you to do just this and, as a result, enable you to turn your growth plan into reality in the most effective and efficient ways possible.

Motorola is shifting more of their corporate marketing dollars to interactive and they feel that interactive media provide very effective ways to get to the end user.

We can help you achieve success with your Interactive Marketing initiative for your Wireless Broadband product and service offerings.

Click here to see more live examples

Opt-In Wireless can substantially raise your expectations of what you are willing to accept from your current marketing agency. One of our specialties is Custom Motorola Channel Partner Websites. If your website is not getting literally thousands of hits per month you are wasting your time and money.

We are now working directly with Motorola’s Symbol Team to integrate the appropriate products into our site designs for Channel Partners that have signed up for the VAR program.

Click here to see more live examples

A Few Testimonials

Thanks for all the work! Pass along to your team our sincere appreciation and pleasure in the new site!
Yea! Rds,

Steve Shelton
General Manager
Day Wireless

"Thanks to our Website by Opt-In Wireless, we just closed two deals totaling $24,000. This was business we never would have received before."

Mike Kelley
Operations Manager
Frontier Radio Communications

“Our website generated 45 new leads for us in just one week! Thank you Opt-In Wireless”

Paul Mills
President
ARCOM Wireless

“I'm very proud to say that traffic to our site jumped over 300% in just this past month. Request for quotes are averaging 2.4 per day on a regular basis and we are closing an average of 4 orders per week at this time. The response from our customer base to the E-newsletters has been extremely positive. I would highly recommend Opt-in Wireless for any dealer that needs to improve their web site.”

a. They know our business.
b. They are extremely responsive.
c. They are extremely pro-active.
d. They get results.

Bob Conrey
CEO / President
Advanced Electronics, Inc.

“Our web traffic has increased and our customers seem pleased with the additional products and services that are available thru the site as the result of Opt-in Wireless.”

Frank Barnett
President
OneLink Wireless

Click here to read more testimonials

Website Philosophy

Our website philosophy has always been to provide our clients with quality sites that are easy to navigate, leverage the client’s brand, and provide a level of interactivity to keep the visitor's interest and promote customer retention. Today, the cult of "usability" has become a purported cure-all for site management, but in ways utterly divorced from true success metrics. We believe in the next five years, usability-related work will shift into an era of accountability, in which site investments will be anchored to specific business goals.

Critical to the success of any website is how it behaves and is used in the real world. The likelihood of any return traffic to a website that did not provide a positive user experience is very small. Opt-In Wireless recognizes this crucial element to a websites success and we make User Experience a main focus throughout the development of all of our sites.

All of our sites are 100% Motorola Co-opable

Website Development

All of our websites are developed based on the following 5-plane scheme:

1. Site Objectives and User Needs
2. Functional Specifications and Content Requirements
3. Interaction Design and Information Architecture
4. Interface Design, Interaction Design, and Information Design
5. Visual Design

The power of a website is its content, usability, and how relevant it is to those visiting it, not graphics. That content has to be refreshed often so people stay longer and comeback more often. In the information economy, information is both the ultimate commodity and the ultimate asset, and whoever has access to the best, the richest, and the most accurate information has the strongest competitive advantage. If the content in a dealer’s website has value and relevance, over time it will build a sense of community between users and the site. The stronger relationship that community develops will result in commerce.

As time passes and more customers go online, if they aren't buying from one dealership, they're clicking over to another dealer - something that gets easier every day. All too many dealers have websites that are never changed. Dealers spent, in some cases, a great deal of money building their websites. But most would be shocked to see how few visitors they actually have and how many leave after just seeing their home page. Thanks to current technology, a dealer can measure and track visitor activity by integrating data analysis software into their site and make any necessary changes based on those results. As it is today, not only are many of them wasting money every month keeping those sites up but more importantly, projecting a poor image of both their company and Motorola as well, online, every day 24/7.

Websites, by their very nature are passive: They have to wait for visitors to come to them. And most people only visit only a few sites. Email, however, allows dealers to change this dynamic by reaching out and delivering information. They can reach out to prospects that may have only an occasional interest in their site but would not visit it very often, as well as to contact regular customers to visit and buy again online or offline.

Click here to see more information on our email marketing solutions.

Search Engine Marketing

Search is second only to email in how people use the Web. More than ever “Search” is how people research products before they buy. This year 18% or about $353 Billion of all “Offline” sales in the U.S. were made from decisions people made from research done “Online”. By 2008 it will reach 30%. - Jupiter Research 03/04

Search Engine Optimization (SEO) may be just one part of an Online Internet marketing strategy, but it is the fundamental part. It is the baseline. If you are doing nothing else, search engine placement and keyword related advertising can make up 80 to 90 percent of your traffic.

How easy is it to find your dealership’s website? If you are not investing in SEO it may as well be a billboard in the woods. Having a successful online presence requires the same importance and budget on SEO as any other marketing your dealership is engaged in.

It’s easy to see many of our client’s websites. Simply go to Google, Yahoo, MSN, or any other search engine and do a search for most any LMR product or service and you will see that our client’s dominate all the top search results.

Click here to see more information on our search engine marketing strategies.

To find out how OIW can produce direct mail campaigns that generate high returns for your dealership ... contact us.

Discover why Motorola's most successful dealers are turning to Opt-in Wireless for all of their marketing needs.