Michele King Joins The Opt-In Wireless Team

I'm baaaaack....and I'm tanned, rested and ready!

Retirement, although a wonderful experience for some, left me...how shall I say, unfulfilled and, truth be told, bored out of my mind! I'm pleased to say that I've joined Opt-In-Wireless, a company that supports the best bunch of dealers on the planet (and you know who you are!) Opt-In-Wireless provides a marketing service that I truly believe in that will help you sell Motorola products, and you know how much I believed in those products. The relationships I've developed over the years are the reasons why I'm going back to work, so expect to hear from me, or perhaps even see me at a location near you very soon.

Different job...same Michele, with renewed motivation and enthusiasm to help your business grow.

Warmest regards, Michele

Contact Michele

Special Dealer-Only Training Event
Wednesday, October 24th
Crowne Plaza Riverwalk – San Antonio, TX

Learn more about this training event.

Have a sample of this campaign sent to your in box.

In terms of staying in regular contact with your customer base, what is the most effective in the marketing mix?

It’s email marketing. There is no faster, efficient, and reliable mode of communicating with your customer base available.

How Many Times a Day Do You Check Your Email?

Among business users, more than one-half (53%) check their email six or more times daily and 34% check constantly, according to Gartner Group. The company also estimates that these individuals spend approximately 49 minutes per day on average to manage their email.

Why Email Marketing a good fit for your dealership.

Consider these benefits:

• Reduce Customer Communication Costs - No Paper or Postage
• Complement your Offline Marketing Efforts
• Immediate Results that You Can Actually See with LIVE Online Campaign Reporting
• Greater Response Rates
• Provides Automated Sales Leads
• Instant Referrals with the "Click of a Mouse"
• Builds Stronger Customer Relationships with Integrated Surveys for Customer Feedback
• Saves Your Sales Reps Time, so they can Focus on New Business and Large System Sales
• 100% Motorola Co-op Pre-Approved

Learn more about successful email marketing.

CMO Casey Keller, in an interview with Advertising Age during the Association of National Advertisers conference in Phoenix, said he has abandoned a short-lived plan announced by the late Geoffrey Frost to allow Omnicom Group, spearheaded by BBDO, to lead agency relationships. Instead, Mr. Keller said he is in the process of finalizing a new agency alignment for consumer-directed marketing with some of the final decisions coming as soon as this week.

WPP Group's Ogilvy & Mather, currently the marketer's agency for Latin America and Asia, is being considered for additional duties in North America and possibly Europe, he said. Omnicom's AMV BBDO, London, is the incumbent on the European assignment.

On the media side, Mr. Keller said he is assessing Motorola's $200 million to $300 million global media account. The incumbent for that business, WPP's MindShare, appears to have an upper hand in those discussions, he said.

"We're trying to create real partnerships -- that doesn't necessarily mean one agency -- but we're trying to create more consistent partnerships on the agency side on the both the B-to-B and B-and-B-to-C marketing communications efforts," he said, referring to business-to-business and business-and-business-to-consumer marketing efforts.

In recent months, Mr. Keller completed the consolidation of Motorola's B-to-B advertising under BBDO, a business estimated at $20 million to $40 million. But otherwise, Motorola's attempts to work with a number of Omnicom agencies have failed. First, Goodby, Silverstein & Partners never produced a long-expected branding campaign, with agency executives there eventually declining to work with a client some considered unable to make decisions.

Earlier this year, TBWA, San Francisco, offshoot, Cutwater, was close to being announced as Motorola's new agency of record for creative, having picked up the crucial assignment for the Razr2 phone. However, that contract never materialized and the relationship was doomed this fall after the shop failed to get a spot costing more than $750,000 on air.

Product development
Perhaps more important than the intrigue around Motorola's agency gyrations, Mr. Keller, a package goods veteran famous for spearheading green ketchup at Heinz, also is trying to retool the Motorola organization to move marketing into product development, so product designers, marketers and "all will talk together and design together."

These teams, he said, will understand market segments emerging in the mobile phone arena – teens, for example, are looking for music players -- and decide "how to design a phone for that audience." This focus on market segmentation will enable Motorola to "get a regular drumbeat of products," he said. "We are making decisions on our portfolio and are not just throwing spaghetti on the wall," said Mr. Keller.

Good thing. Motorola is the top handset supplier to three of the top five U.S. operators, according Strategy Analytics data for the second quarter of this year. However, the report said sales of Razr and its derivative phones are slowing, with LG, Samsung and Sanyo slicing Razr sales. The world's largest handset manufacturer, Nokia, newly reorganized on the marketing front with Wieden & Kennedy for creative and JWT for global distribution, is gaining ground in the U.S., the report said.

By Alice Z. Cuneo
AdAge.com

Are you finding yourself in another year-end push to make your numbers? When is the last time you got a sale or even a lead from your website? Your dealership’s website is essentially a digital sales rep. How long do you keep paying a DSR that isn’t generating leads and sales on a consistent basis? A few months? Definitely not years and you certainly would not give them a raise for poor performance would you?

How many “Hits” a month does your dealerships website get?

Just focusing on “hits” doesn’t tell you really anything and more importantly can’t help you improve website leads and sales either. But just for apples for apples comparisons….log into your dealership’s online administration page and review your website’s Traffic Report. Be sure to set the parameters for one month (i.e. Start 9/01/2007 and End 9/30/2007). If you see that it’s around 300 to 400 Total Hits for an entire month be aware that we have clients that get that many hits in just one hour!

If your website is not getting literally thousands of hits per month you are wasting your time and money. We have dealers getting hundreds of thousands of “Hits” a month. Recently we compared one of our client’s websites against another website they have from one of our competitors. The Opt-In Wireless website generated 686 times more “Hits” than our competitor’s website. That’s not a typo – six hundred and eighty six times the number of “Hits”.

No Website Traffic = No Leads = No Sales 

The sole purpose of marketing is to get more people to buy more of your product or service, more often, for more money. That’s the only reason to spend a single nickel on it. In other words, marketing has got to work harder than ever.
 
And if it’s not working, kill it. Period.

Website Traffic Reports - Think of them as Sales Rep’s Call Reports.

With Opt-In Wireless, once your website is up and running, you'll want to understand how many people are visiting your dealership’s website, how they are finding your site, what pages they are viewing on your site, and more. This information will enable you to make strategic decisions about the content, design and marketing of your site.

All Opt-In Wireless websites, that we host, include a reporting and analysis website traffic reports to enable you to get an in-depth view of your online leads and sales progress.

“I would recommend Opt-In Wireless to every Authorized Motorola Dealer looking to improve their online and offline marketing efforts. Our sales leads increased dramatically within weeks of our new website launch.  Google loves our site!”

Greg Conrad
Mobilcomm

	Get the website your dealership needs that will provide leads and sales.

*Offer for new contracts only and cannot be used in conjunction with any other discount or promotional rate.