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A comprehensive new co-op manual is now available. The new brochure includes information on fund accruals, channel identity, usage, and reimbursement percentages and is designed to help support the sales of Motorola Two-way Radios, Accessories, and Wireless Broadband Products.
The new manual can be viewed by going to MOL > Resource Center > Marketing Information > Co-op > Co-op Marketing Program. |
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If it’s fall it’s time for the Motorola Dealer Road Shows! I hope when the show comes to your area you and your staff find the time to attend or if you have attended you found the show worthwhile.
Tim and I were at the Orange County (CA) road show last week and we certainly enjoyed catching up with everyone. It also reminded me of how close we are to the end of 2007 and that we should be developing our 2008 marketing plan and budget. I’ve always known how hard you work for those co op dollars let’s not leave any on the table. Working together we can develop the right marketing strategy for your business so let’s get together soon to discuss those plans. Again, it was great seeing all of you and we look forward to seeing many of you at the GLMSS or IWCE in February ’08!
Regards,
Michele |
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Fort Lauderdale, FL
December 3 -4, 2007 |
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Monday, February 25 – Friday, February 29
The International Wireless Communications Exposition and Conference (IWCE) is the ONE place where all industries and all communications/IT professionals can come together to learn and share thoughts and ideas
on wireless communications technologies.
IWCE…Providing Wireless Solutions for the Working World
Who Should Attend IWCE:
If you are an Enterprise User from industries such as security, utilities, transportation, construction, education, retail, healthcare and facilities management; a Public Safety Professional; a Wireless Service Provider; an IT Professional or a Dealer/Consultant, and you are responsible for planning and implementing your organization’s wireless technology future, then IWCE is YOUR must attend event!
What You'll Get at IWCE:
- North America's largest forum on communications technologies developed for all industry sectors
- A one-stop opportunity to shop for ideas and solutions from emerging wireless and Internet technologies at the industry's leading event featuring 350+ exhibitors
- Content-rich education and training developed by industry professionals
- Keynote Address by a leading industry speaker
- General Sessions: “Point/Counterpoint: Public Safety’s Wish List and Technology’s Reality,” “700 MHz Update,” “Trends in Wireless Communications in a Campus Environment”
- Two Levels of College of Technology Workshops - Level 100 for IT professionals and others new to the wireless world and Level 400 “graduate level” courses for communications engineers
- In-Depth Conference Sessions on Mobile Voice Communications, Mobile Data, Interoperability, Spectrum Utilization, and Emerging Technologies.
- “Dealer Day” – share best practices with other dealers and learn about new technologies in special workshops for dealers
- Unparalleled networking opportunities including the Networking Reception
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Buy American" and "Long Tail" are just so last year; marketers are all about good old-fashioned customer satisfaction and retention.
That's according to an elite group of marketing executives, members of the Marketing Executives Networking Group, recently surveyed by Anderson Analytics. Membership in the group is by invitation only, with a screening process that requires a salary of at least $150,000. More than 80% of members are senior executives, C-level executives or owners of companies involved in strategic planning, marketing, advertising and sales. More than 600 of the group's 1,657 members responded to the survey.
The top buzzwords for this group are traditional concepts such as segmentation, brand loyalty and competitive intelligence.
A few addendums
However, the old-school thinking was followed closely in the ranking by new-school media concepts including search-engine optimization, data mining and personalization.
"It says to me that you can't walk away from the basics, but it's also a complex world, and you can't ignore the new ideas either," said Chandra Chaterji, an executive at GSD&M's Idea City, who is on MENG's board of directors.
"It adds to the growing complexity of the CMO function, as well as marketing in general."
"Concepts such as Long Tail and Six Sigma will continue to wane in popularity, while the renewed interest in classical issues such as customer satisfaction/retention and segmentation will continue to draw increased attention from marketers tired of these cute buzzwords," said Tom Anderson, managing partner of Anderson Analytics, in an e-mail. He added that most of the trends mentioned fell into four broader categories: traditional marketing, global issues, new digital media and green marketing.
The study also queried MENG members about a host of other topics, including most important marketing/business gurus, key demographic groups and best business books.
Godin, Jobs top list
Seth Godin is their top marketing guru, followed at No. 2 by Apple's Steve Jobs, whose iPhone and iPod success seems to have pushed the entrepreneur and CEO to near the top of the marketing heap. A mix of typical marketing experts and more-business-oriented execs rounded out the top 10, in order: Peter Drucker, Warren Buffet, David Aaker, Tom Peters, Jim Collins, Jack Welch, Malcolm Gladwell, Al Ries and Phil Kotler. Former U.S. vice president and current global-warming guru Al Gore made the top 20. A handful of the executives also chose "myself," Mr. Anderson said.
When the marketers were asked what one business book they would recommend to fellow marketers, the top answer was "Good to Great" again, followed by "Positioning" by Mr. Ries and Jack Trout and "Seven Habits of Highly Effective People" by Stephen Covey.
By Beth Snyder Bulik
Published: November 26, 2007
AdAge.com |
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Are you finding yourself in another year-end push to make your numbers?
When is the last time you got a sale or even a lead from your website?
Your dealership’s website is essentially a digital sales rep. How long do you keep paying a DSR that isn’t generating leads and sales on a consistent basis? A few months? Definitely not years and you certainly would not give them a raise for poor performance would you? |
How many “Hits” a month does your dealerships website get?
Just focusing on “hits” doesn’t tell you really anything and more importantly can’t help you improve website leads and sales either. But just for apples for apples comparisons….log into your dealership’s online administration page and review your website’s Traffic Report. Be sure to set the parameters for one month (i.e. Start 9/01/2007 and End 9/30/2007). If you see that it’s around 300 to 400 Total Hits for an entire month be aware that we have clients that get that many hits in just one hour!
If your website is not getting literally thousands of hits per month you are wasting your time and money. We have dealers getting hundreds of thousands of “Hits” a month. Recently we compared one of our client’s websites against another website they have from one of our competitors. The Opt-In Wireless website generated 686 times more “Hits” than our competitor’s website. That’s not a typo – six hundred and eighty six times the number of “Hits”.
No Website Traffic = No Leads = No Sales
The sole purpose of marketing is to get more people to buy more of your product or service, more often, for more money. That’s the only reason to spend a single nickel on it. In other words, marketing has got to work harder than ever. And if it’s not working, kill it. Period.
Website Traffic Reports - Think of them as Sales Rep’s Call Reports.
With Opt-In Wireless, once your website is up and running, you'll want to understand how many people are visiting your dealership’s website, how they are finding your site, what pages they are viewing on your site, and more. This information will enable you to make strategic decisions about the content, design and marketing of your site.
All Opt-In Wireless websites, that we host, include a reporting and analysis website traffic reports to enable you to get an in-depth view of your online leads and sales progress.
“I would recommend Opt-In Wireless to every Authorized Motorola Dealer looking to improve their online and offline marketing efforts. Our sales leads increased dramatically within weeks of our new website launch. Google loves our site!”
Greg Conrad
Mobilcomm
*Offer for new contracts only and cannot be used in conjunction with any other discount or promotional rate. |
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Hi
,
Welcome to another issue of Marketing News. The e-Newsletter read by
thousands of Land Mobile Dealers all over North America.
Thank you for your continued interest. |
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| IN THIS ISSUE |
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New Motorola North America Co-op Manual Available
Developing 2008 Marketing Plans
Motorola's Annual Channel Partner Road Shows 2007
GLMSS Spring Meeting
New MOTOTRBO Campaigns
IWCE 2008
Senior Marketers Go for Godin
It’s 4th Quarter. Time to Meet All Your Sales Goals.
Save $500 on all Websites |
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RECOMMENDED READING
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| Book of the Month: |
The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
(Hardcover)
by Seth Godin
The old saying is wrong— winners do quit, and quitters
do win.
Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point—really hard, and not much fun at all.
And then you find yourself asking if the goal is even worth the hassle. Maybe you’re in a Dip—a temporary setback that will get better if you keep pushing. But maybe it’s really a Cul-de-Sac, which will never get better, no matter how hard you try.
According to bestselling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly, while staying focused and motivated when it really counts.
"People often look at me like I'm crazy," says Godin. "The breakthrough that happens with the dip is that it gives people permission to believe something that they've known all along -- that they quit all the time, and most of the time, they quit at the wrong time," he explains, adding that quitting can actually become part of a strategy for success when an individual, corporation or small business sees it as a choice.
"An individual who is the best in the world at animation, for example, never has trouble finding a job, though an average animator always struggles," he says. "A small business that does a pretty good job at dry cleaning doesn't find people driving across town with a particularly valuable garment ... and a giant corporation, one that makes it easy for employees to add new initiatives but finds itself unable to cancel projects that are stuck in the dip is on a relentless path to mediocrity."
Winners quit fast, quit often, and quit without guilt—until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, you’ll get more than your fair share of profits, glory, and long-term security.
Losers, on the other hand, fall into two basic traps. Either they fail to stick out the Dip—they get to the moment of truth and then give up—or they never even find the right Dip to conquer.
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