Your clientele and prospects mainly consist of the following vertical markets: Public Safety, Government, Education, Healthcare, Manufacturing, Construction Trades, Retail, Transportation & Distribution, Hospitality, and Agribusiness.
Within each of these target markets there are multiple customer profiles (segments) that can be generated based upon wireless technology need, profitability, and demographics reasons for purchase.
To grow your dealership’s business there are three vital sources of data you need:
- Your Customer Database
Segmented and Cleaned
- Target Market Database
Vertical Markets by SIC
- FCC Database
All 5 Band Splits in Your APMR
Your Customer Database
Realizing that an your dealership’s customer database is one of its most important assets, inspires the need to manage it appropriately. On average 70% of most dealers annual business comes direct from repeat business.
In terms of your customer database, we can provide you with secure, accurate, always accessible, and understandable information. When data is correctly managed, it can be the most cost effective tool in your organization.
Learn more about our List Management Services.
Target Market Databases by SIC Code
Out of 10 new customers to your dealership, how many are FTU’s?
Which means the majority are not FTU’s and most likely your competitor’s clients – which are filtered out in some manufacturer’s target market lists available to you.
The list you use for any direct marketing campaigns is responsible for 50% of the success of the campaigns. Make sure the lists you use do not filter out your best prospects in your APMR.
At Opt-In Wireless we are list experts. Helping you choose the right mailing list is our specialty. Direct mail is expensive and you should not waste your money sending mail to the wrong "prospects" or to a “filtered” list. Your mail has to be targeted to the right audience in order for it to pull a decent response.
Get the Right Target Market List
Use a list broker. At OIW we have access to all the necessary information for finding and renting the BEST mailing lists. You just need to tell us who you are looking to market to. We can guide you on the selection criteria to define and target the right audience.
Choose your list broker with care.
Some brokers and list owners will do anything to sell you the lists that make them the most money. At OIW we care about your needs and give you sound practical advice. We have a long list of satisfied clients we will be happy to share with you.
Rent updated lists.
About 20% of the population in America packs up and moves every year, it makes sense to use mailing lists that are updated at least twice a year. Quarterly or monthly is even better.
FCC Databases
Besides your Customer Database and a Target Market Database by SIC Code, an FCC database with all 5 band splits within your APMR is essential for establishing what your true market share is so you can successfully dominate your marketplace.
Our FCC data is the most current and accurate FCC data available from the leading provider of FCC Frequency and Tower related products and sole provider to the FCC and its field offices.
Contact us for a quotation when you have a need for a targeted list.
Discover why Motorola's most successful dealers are turning to Opt-in Wireless for all of their marketing needs. |
