We know the terms ADM, APMR, Business Online, DSR, FTU, IWCE, M/R Business, MSS, and the rest. Opt-in Wireless is the first and only Marketing Agency with actual Land Mobile marketing experience by working for Motorola directly as well as owning and operating a Motorola Dealership with a proven track record of 18 years of success.
We help our dealer clients sell more equipment to more of their customers and prospects, more often, for more money, more efficiently. We drive top-line and bottom-line growth for the dealers we work with, creating customized marketing strategies based on customer insights and our prior experience that serve as guides for go-to-market execution.
Our customized marketing strategies and programs are applied to solve each dealer’s particular marketing problems. Our approach is drawn from the best practices at leading marketing companies, and has been proven to drive sales and improve marketing ROI for a wide variety of dealers in the U.S and Canada.
Our Expertise
We’ve solved real-world LMR dealer business problems across all departments: Sales, Service, Rentals, and Airtime. In solving those problems our staff led one dealer to win seven consecutive Motorola Pinnacle Club Awards including the coveted Motorola Pinnacle of Customer Excellence Award.
In 2005, eighteen of our clients won Pinnacle Club and for the second year in a row our client’s have won the #1 Eagle Award (2004 Day Wireless, 2005 Staley Communication).
Our Methodology
In getting to effective results for our clients involves three phases: Discovery, Development and Implementation. We recognize the importance of comprehensive planning to the success of marketing campaigns.
Discovery
We develop a model of both the local and any national markets you compete in.
Which include:
Market Assessment - a comprehensive understanding of what is driving the market and why.
Business Audit - What is your dealership looking to accomplish in the next. quarter, year, five years? What are your sales cycles and techniques?
Competitive Assessment - Ascertain what your competitors are doing, how they are positioning themselves and where they are vulnerable.
Marketing Audit - What has been done to date in terms of materials, positioning and messaging? What has been successful? What has not been successful?
Audience Audit - Who are your customers? What are their perceptions, motivations and barriers?
Development
We use our foundation of information gained in discovery phase with you to develop a comprehensive marketing strategy and measurement system for effectiveness. We base strategy on sound marketing principles and apply it in the proper context to your market and specific goals.
Implementation
In the Implementation phase we put the plan to work. We show how we would
introduce the messages in the market. We determine how and when we will measure the effectiveness. We fine-tune and ensure that the plan will be on track to meet the business goals.
Renovation
Many dealers mistakenly focus on innovation to drive growth. They look to move away from their core products and lines of business instead of the more promising alternative of marketing renovation. Renovation is a better bet because it involves doing a drastically better job of leveraging your existing assets and competencies. The key is getting down to the core essence of what your dealership is about, and using that knowledge to re-examine everything that you are doing currently.
We help LMR dealers focus on that core essence, and then apply it to their business by renovating their: Business Destination, Competitive Frame, Customer Approach, Dealership Positioning, Customer Experience, and Marketing Mentality.
Through renovating their marketing efforts, our dealer clients begin growing their business in a resource efficient way. We help them get it done right, and get it done fast.
To learn more about how Opt-in Wireless can help grow your dealership’s business by renovating your marketing approach contact us today. |
