| Hard to believe but we are now in the fourth quarter already. It's the time to nail down your marketing plans for 2005. A strategic marketing plan should be a clear and simple summary of key market trends, key market segments, the value required by each of them, how you intend to create superior value (to competitors), with a clear prioritization of marketing strategies, together with the financial consequences. The central unifying theme of the marketing plan should be a matching of your firm's capabilities and the wants of customers in order to achieve the objectives of both parties.
Many commercial disasters have resulted from companies diversifying into activities for which they are basically unsuited. Most often this occurs when firms choose to mistakenly focus on innovation to drive growth. They look to create new products and lines of business instead of the more promising alternative of marketing renovation. Renovation is a better bet because it involves doing a drastically better job of leveraging your existing assets and competencies. The key is getting down to the core essence of what your business is about, and using that knowledge to re-examine everything that you are doing.
Before reviewing and revising your marketing plan for 2005, take time with your management team and distill to that core essence, and then apply it to your business by renovating your:
- Business Destination, so everyone on your team (Sales, Service, Rentals, Airtime, and Administration) is moving in the same direction.
- Customer Approach, so you are finding new segments and occasions to pursue while maximizing the potential of your current customers.
- Competitive Frame, so you are capturing the greatest market share.
- Your dealership's Brand Positioning, so you are communicating effectively why they are the best solution.
- Customer Experience, so you dominate the next great arena of competitive differentiation (which is underway right now).
- Marketing Mentality, so you don't get stuck in the same old routines and ways of doing things and you become a truly market-driven organization. If it didn't work before, most likely it isn't the next time either. The past does not equal the future. Try new routines that are already well proven by other dealers and make them your winning routines.
Through renovating your marketing efforts, you stand the best chance of organically growing your business in a resource efficient way.
Measurement
Test, measure, and learn for continuous improvement. This is our blueprint for building profitable customer relationships for our clients through customer loyalty, trust, interaction and advocacy. In the end, our clients gain better insights into their customers and markets, and can use that information to improve their future Internet initiatives.
We help firms in the Land Mobile Industry get it done right,
and get it done fast.
We provide smart solutions to the most complicated online marketing challenges your dealership will face. From Opt-In Wireless, you'll get tight strategies and exceptional creative work. But more importantly, you'll get a partner who can help you succeed in doing what marketers have attempted for years: reach customers, influence decisions, and measure results.
To your success,
The Opt-In Wireless Team
To learn more about how Opt-In Wireless can use science, data and facts to develop an actionable marketing strategy and increase sales for your dealership, contact us today:
sales@optinwireless.com
Midwest Office 219.756.6227
West Coast Office 503.372.9029
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