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The Search : How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture (Hardcover) by John Battelle
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If you pick your books by their popularity--how many and which other people are reading them--then know this about The Search: it's probably on Bill Gates' reading list, and that of almost every venture capitalist and startup-hungry entrepreneur in Silicon Valley. |
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The Future of Advertising : New Media, New Clients, New Consumers in the Post-Television Age (Paperback) by Joe Cappo
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Text develops a series of practical strategies for anticipating and managing change in a turbulent industry. Addresses major issues such as the impact of cable TV direct marketing, and the Internet; the emergence of alternate marketing disciplines; and the disappearance of the mass market. |
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Disruption : Overturning Conventions and Shaking Up the Marketplace (Hardcover) by Jean-Marie Dru
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Jean-Marie Dru's iconoclastic proposal for replacing business-as-usual advertising and marketing philosophies with radical new thinking. He contends that this shift in thought will better position new and established products, brands, and services for the competitive battles to come. |
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The Big Moo : Stop Trying to Be Perfect and Start Being Remarkable (Hardcover) by Seth Godin
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In 2003, Seth Godin’s Purple Cow challenged organizations to become remarkable—to drive growth by standing out in a world full of brown cows. It struck a huge chord and stayed on the Business-Week bestseller list for nearly two years. The Big Moo is a simple book in the tradition of Fish and Don’t Sweat the Small Stuff. |
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All Marketers Are Liars : The Power of Telling Authentic Stories in a Low-Trust World (Hardcover)
by Seth Godin
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Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car and believing it makes it true. |
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Free Prize Inside : The Next Big Marketing Idea (Hardcover)
by Seth Godin
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A slapdash mix of insight, jargon, common sense, inspiration and hooey, Godin’s follow up to last year’s Purple Cow argues that the way to make any product a bestseller is to couple it with "a feature that the consumer might be attracted to" whether or not she really needs it or wants it. |
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Purple Cow : Transform Your Business by Being Remarkable (Hardcover)
by Seth Godin
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Make your choice.Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow. |
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Survival Is Not Enough : Why Smart Companies Abandon Worry and Embrace Change (Paperback)
by Seth Godin
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In Survival Is Not Enough, former Yahoo executive and author of Permission Marketing Seth Godin turns his attention to the predominant issue facing all business today: change. |
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Unleashing the Ideavirus:
(Paperback)
by Seth Godin
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Godin believes that a solid idea is the best route to success in the new century, but one "that just sits there is worthless." Through the magic of "word of mouse," however, the Internet offers a unique opportunity for interested individuals to transmit ideas quickly and easily to others of like mind. |
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Permission Marketing : Turning Strangers Into Friends And Friends Into Customers (Hardcover)
by Seth Godin
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Seth Godin, one of the world's foremost online promoters, offers his best advice for advertising in Permission Marketing. Godin argues that businesses can no longer rely solely on traditional forms of "interruption advertising" in magazines, mailings, or radio and television commercials. |
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Renovate Before You Innovate : Why Doing the New Thing Might Not Be the Right Thing (Hardcover)
by Sergio Zyman
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In his 1999 bestseller, The End of Marketing as We Know It, business guru Zyman argued that Madison Avenue–style marketing campaigns were done for: the purpose of marketing was to get more customers to buy more products, not to amuse people with arty ads. In his new book, Zyman drops another bucket on the marketing world. |
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The End of Marketing as We Know It:
(Hardcover)
by Sergio Zyman
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For Zyman, marketing is not an art, it's a business. "Marketing is a strategic activity and discipline focused on the endgame of getting more consumers to buy your product more often so that your company makes more money." He sees too many marketers who don't understand this point. |
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The End of Advertising as We Know It : (Paperback) by Sergio Zyman
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Zyman addresses chief executives and marketing managers directly, counseling them to get tough on their ad agencies and base their evaluation of the agency's work on whether it sells products or services, not on whether it generates buzz. |
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Building Brandwidth : Closing the Sale Online (Hardcover) by Sergio Zyman
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"Brandwidth," according to Sergio Zyman and Scott Miller, is a steeping brew of "brand awareness," "brand meaning," and "brand power" designed specifically for just one thing: making the sale in cyberspace. |
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