New Email Marketing Campaign
for September 26th Price Increase

Have a Sample Newsletter Sent To Your Email Box

As you know, effective September 26, 2007, there will be a $25 increase on several Motorola Professional Trunking and Conventional Series Mobile & Portable Radios.

Take this opportunity to inform your clients so they can buy now!

What is your number one source of sales year after year?

It’s easy to see. Simply logon to Business Online and go to your Turf Builder Reports / Exports. Run the “Marketing Method by Vertical Market” report for any month or any year.

It should be no surprise – its repeat business and on average it accounts for 70% or more of your total business.

Repeat Customers Spend 67% More than New Customers and it is Five Times as Expensive to Acquire a New than it is to Retain a Customer Email is one of the best ways to retain customers because it establishes consistent and personal communication. *Source: Bain and Company 2002

In terms of staying in regular contact with your customer base, what is the most effective in the marketing mix?

It’s email marketing. There is no faster, efficient, and reliable mode of communicating with your customer base available.

We Offer Real Time Reporting No More Guessing Games! See all of your Email Campaign Results in Real-Time and easily find out who your hottest prospects are! “Click Here” is only one example of a hyperlink. When hyperlinks are clicked, they are called Clickthrus. Clickthrus represent some of your best prospects based on their actionable Interest. Not only did they open the email, but they also “clicked-through” to your Web Site for more information - and clickthrus are trackable!

Now, you can see exactly which prospects are interested, instead of wondering.

 • See Exactly Who Opened Them
 • See “Clickthrus” in your Campaign
 • See How Many Times Your Campaign was Forwarded to other Prospects

It’s hard to believe, but not all marketing agencies have real time reporting for their so called “Email Blasts”. In fact, some don’t offer their campaigns in MIME (Multipurpose Internet Mail Extensions) or even worse or even worse they are not CAN-SPAM compliant.

Be sure that anything your dealership sends is CAN-SPAM compliant.

Learn about CAN-SPAM and download a PDF fact sheet from the FTC

In brief, we don’t Spam. Never. Not only are there legal implications now but worse is getting our servers blacklisted. If that ever happened we would be in big trouble. Once your server has been blacklisted by an ISP then it blocks all future mail from you. So if we had a dealer client send Spam then we have more to lose than they do.

In the last five years we have literally sent out hundreds of thousands of email marketing campaigns for Authorized Motorola dealers. We know what works and what doesn’t.

Learn more about successful email marketing

Cooper serves on the U.S. Commerce Department Spectrum Advisory Committee and is an inaugural member of RCR’s Wireless Hall of Fame.  He is the recipient of numerous awards for invention, innovation and entrepreneurship including the IEEE Centennial Medal, Wharton School Transformation Technology Change Leader Award and the American Computer Museum’s George R. Stibitz Computer and Communications Pioneer Award.

In-building wireless, broadband point to point and more

The conference schedule for Enterprise Wireless 2007 includes presentations on in-building wireless, broadband point-to-point and point to multipoint alternatives to wired systems, including the new CEO Roundtable. 

Industry leaders like Motorola, Kenwood, Aeroflex, Zinwave, Systems Implementation and others will show the latest in emerging technologies for wireless. 

Do you know what’s ahead for your company in the 2008 regulatory environment?  Only Enterprise Wireless 2007 will give you a window into the future of spectrum use for enterprise.  Don’t miss the opening session for analysis on what the recent decisions in 700 MHz mean for your business, the latest in unlicensed spectrum and more advocacy issues. 

The Enterprise Wireless 2007 event is a networking conference for enterprise users, wireless service providers and manufacturers engaged in emerging wireless technologies.  Details of the event can be found at www.enterprisewireless.org.