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Motorola recently announced the MOTOTRBO™ Rebate Promotion and we already have delivered campaigns for many for our clients that have resulted in leads and sales.
When will your dealership reach your customers and prospects with this promotion?
Please contact us if you want more information on our Marketing Solutions for the MOTOTRBO™ Two-Way Radio Promotion and get results NOW!. |
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Hopefully you are back from the Motorola Dealer Expo and diving into the challenges that are facing us this coming year. I know most of you attended ALL of your seminars and one of those I found both entertaining and informative was Leo Z’s “ Selling in a tough economy”. With the dollar continuing to slide and gas approaching 4 bucks a gallon (here in CA at least)we have to “work smarter” to get those radio sales. How to do this? Repeat after the soothsayer (that would be me if we are following the Ides of March theme) good consistent marketing! Motorola believes you should do this too. If you attended the marketing class you know that you now must spend 30% of your co-op dollars in marketing to be able to participate in Motorola Excellence. That said, don’t be fooled by other marketing resources that are out there. Links that link to nowhere, leasing unnecessary equipment and in general getting no return on those precious co-op dollars. I know many of you don’t believe in marketing because you have invested in these things and have seen zero return. Don’t sour on marketing (in this economy more than ever you need a good plan) call Opt In Wireless and let’s partner on this together. Opt In is the only marketing agency solely dedicated to this channel and Motorola product. We are committed to the dealers to help them accelerate their growth profitably. Go with a proven winner you will not be betrayed.
Regards,
Michele
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Motorola's Cityscape is designed to showcase the technology company's 'mission-critical' public safety solutions.
By now you have probably heard about Motorola’s latest campaign “Technology That's Second Nature.”
But have you seen the actual website?
Experience Second Nature Now. |
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The EDMSSA (Eastern Division Motorola Service Shop Association) is having its spring meeting at the Renaissance Philadelphia Hotel Airport, Philadelphia PA on April 16 – 18, 2008. There have been a lot of changes in our service industry. We will discuss the issues and the changes that are happing in the wireless communications industry. The Renaissance is offering us a great room rate of $ 185.00 per night and is available before and after the convention dates. The rooms are filling up quickly, so register now! To make reservations call the Renaissance Philadelphia Hotel Airport at 800-468-3571 (Group Code- edmedma) or Renaissance Philadelphia Hotel Airport.
Meeting Highlights:
- Motorola Town Hall meeting is on Wednesday April 16, 2008.
- Exhibitors showcasing the latest in wireless communications technology
- Opt-In Wireless Marketing Presentation
- Join us for a Tour, Dinner and the Red White and Blue Revue on the Battleship.
Discuss the new Preferred Partner program in person with the Motorola executives who are impacting our future. Look at the new digital products and services from Motorola and other leading manufactures. Network with other MSS owners and managers on the strategies that may help you build a better profit margin and give you that competitive edge for your business. MSS and Non-MSS shops are invited to attend the meeting.
I have attached the Spring meeting flyer and registration. If you should have any questions, please contact me, Kim Bozman, at 410-912-1476 kim.bozman@teltronic.com. |
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In a marketplace crowded with look-alike marketing service providers, Opt-In Wireless stands apart by offering sophisticated and powerful solutions tailored to your dealership’s needs. Backed by over 30 years of actual experience in Motorola sales and marketing and the strongest commitment to client success, Opt-In Wireless is your partner for email and direct mail marketing success.
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Hi
,
Welcome to another issue of Marketing News. The e-Newsletter read by
thousands of Land Mobile Dealers all over North America.
Thank you for your continued interest. |
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| IN THIS ISSUE |
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MOTOTRBO Rebate Marketing Solutions
King’s Corner
Motorola’s “Technology That's Second Nature” Campaign
EDMSSA Spring Meeting
Premier Purchase Marketing Solutions
2008 SEMSS Annual Meeting |
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| MARKETING NEWS |
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RECOMMENDED READING
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| Book of the Month: |
Authenticity: What Consumers Really Want (Hardcover)
by James H. Gilmore and B. Joseph, II Pine
Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell--or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated counterfeits, people increasingly see the world in terms of real or fake. They would rather buy something real from someone genuine rather than something fake from some phony. When deciding to buy, consumers judge an offering's (and a company's) authenticity as much as--if not more than--price, quality, and availability. In "Authenticity," James H. Gilmore and B. Joseph Pine II argue that to trounce rivals companies must grasp, manage, and excel at rendering authenticity. Through examples from a wide array of industries as well as government, nonprofit, education, and religious sectors, the authors show how to manage customers' perception of authenticity by: recognizing how businesses "fake it;" appealing to the five different genres of authenticity; charting how to be "true to self" and what you say you are; and crafting and implementing business strategies for rendering authenticity. The first to explore what authenticity really means for businesses and how companies can approach it both thoughtfully and thoroughly, this book is a must-read for any organization seeking to fulfill consumers' intensifying demand for the real deal. |
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