2007 is History…

Whew…have you caught your breath yet? Nothing like a year end close coupled with the holidays to make you feel like you just ran the NYC marathon. Now it’s on to a new year 2008 and you get to do it all over again! How to beat those numbers from last year? Where do I go to look for new business? How to capture this business? There are several obvious answers to these questions but I’ll speak to one - consistent marketing. I know many of you will say I don’t have the time to do everything so I will say leave it to the dealer marketing experts Opt-In Wireless. If you don’t have the time to devote to marketing consistently (that’s the key word) we will develop a marketing plan and implement it for you. Put it in our hands we will not disappoint you. Call me at 619-985-8415 and let’s get started.

Regards,
Michele

Contact Michele by email or call 619-985-8415.

Monday, February 25 – Friday, February 29

The International Wireless Communications Exposition and Conference (IWCE) is the ONE place where all industries and all communications/IT professionals can come together to learn and share thoughts and ideas
on wireless communications technologies.

IWCE…Providing Wireless Solutions for the Working World

Who Should Attend IWCE:
If you are an Enterprise User from industries such as security, utilities, transportation, construction, education, retail, healthcare and facilities management; a Public Safety Professional; a Wireless Service Provider; an IT Professional or a Dealer/Consultant, and you are responsible for planning and implementing your organization’s wireless technology future, then IWCE is YOUR must attend event!

What You'll Get at IWCE:

• North America's largest forum on communications technologies developed for all industry sectors
• A one-stop opportunity to shop for ideas and solutions from emerging wireless and Internet technologies at the industry's leading event featuring 350+ exhibitors
• Content-rich education and training developed by industry professionals
• Keynote Address by a leading industry speaker
• General Sessions: “Point/Counterpoint: Public Safety’s Wish List and Technology’s Reality,” “700 MHz Update,” “Trends in Wireless Communications in a Campus Environment”
• Two Levels of College of Technology Workshops - Level 100 for IT professionals and others new to the wireless world and Level 400 “graduate level” courses for communications engineers
• In-Depth Conference Sessions on Mobile Voice Communications, Mobile Data, Interoperability, Spectrum Utilization, and Emerging Technologies.
• “Dealer Day” – share best practices with other dealers and learn about new technologies in special workshops for dealers
• Unparalleled networking opportunities including the Networking Reception

Find out more about IWCE 2008.

The EDMSSA (Eastern Division Motorola Service Shop Association) is having its spring meeting at the Renaissance Philadelphia Hotel Airport, Philadelphia PA on April 16 – 18, 2008.  There have been a lot of changes in our service industry.  We will discuss the issues and the changes that are happing in the wireless communications industry.  The Renaissance is offering us a great room rate of $ 185.00 per night and is available before and after the convention dates.  The rooms are filling up quickly, so register now!  To make reservations call the Renaissance Philadelphia Hotel Airport at 800-468-3571 (Group Code- edmedma) or Renaissance Philadelphia Hotel Airport.

Meeting Highlights:

• Motorola Town Hall meeting is on Wednesday April 16, 2008. 
• Exibitors showcasing the latest in wireless communications technology
• Opt-In Wireless Marketing Presentation
• Join us for a Tour, Dinner and the Red White and Blue Revue on the Battleship.

Discuss the new Preferred Partner program in person with the Motorola executives who are impacting our future.  Look at the new digital products and services from Motorola and other leading manufactures. Network with other MSS owners and managers on the strategies that may help you build a better profit margin and give you that competitive edge for your business.  MSS and Non-MSS shops are invited to attend the meeting. 

I have attached the Spring meeting flyer and registration.  If you should have any questions, please contact me, Kim Bozman, at 410-912-1476 kim.bozman@teltronic.com.

Early this year, Yahoo was rolling out its nifty search platform, Panama; Microsoft was bragging it would be a major long-term player in search no matter what the cost; and scrappy little Ask was dropping millions on a high-profile, Crispin-designed ad campaign and telling everyone it had the best algorithm. So guess which company gained the most share in search this year. Yes, it was Google.
Ellen Siminoff, CEO of Efficient Frontier

According to ComScore, Google's share in January was 52.6%, and by October, the most recent month with available data, that number had climbed to 58.5%. Others peg its share as even bigger: Hitwise has it at 65.1% in November, up from 64.1% in January.

In the meantime, Yahoo, Microsoft and AOL all lost share, and Ask was the only gainer, up one-tenth of a percentage point. (It's not very likely, but things still could turn around in November and December, as those returns aren't in yet.)

The investment in bringing MOTODRIVEN to your dealership is substantial in both COOP funds and your time and you need to ensure your return on investment. We can help you market your MOTODRIVEN event to both your current clients and prospects. We offer a fully integrated marketing package that includes Direct Mail, Flyers, Agendas, Email Marketing, and Website Modules with Online Registration capability. Opt-In Wireless has successfully assisted dealers in marketing MOTODRIVEN  more than any other Motorola Approved Marketing Vendor.

A few of the dealers we have already assisted with MOTODRIVEN include: Advanced Electronics, Barbeck Communications, Baycom, Commenco, Commtronics of Virginia, Creative Communications, Day Wireless, ERS, Metrocom NY, Milwaukee 2-Way, Mobilcomm, New England Communications, Northway Communications, Inc., Radio One, Radiophone Engineering, RTC Inc., Saia Communications, Inc., Staley Communication, and Total Radio.  - Please feel free to contact any of them for feedback.

Here is just one of several testimonials we have received from helping dealers with marketing their MOTODRIVEN event:

“A short note to say “thank you” for your work in promoting our customer appreciation day. We had well over 100 customers – the one’s that count – attend our event. Everyone was very impressed and we received many qualified leads from the event. You and your team did a great job as usual!”
Bob Conrey
Advanced Electronics

.See what we can do for your MOTODRIVEN event.