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We are proud to be named an Official Marketing Partner for Vertex Standard Dealers. Currently we have websites for use by Vertex Standard Dealers that are COOP approved.
How it will change your dealership’s business.
An Opt-In Wireless website is more than just clever design. It will become the focus of your marketing plan. It will brand your dealership. It will give customers a chance to demo products. It will track usage. It will serve to motivate customers to buy. It will give company news. It will introduce new products and services. It will open up your business to all of your prospects. Every marketing agency talks about how they do websites.
At Opt-In Wireless, we'll show you what a website can do. |
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Midwest Office 219-756-6227
Northwest Office 503-372-9029
West Coast Office 619.985.8415
Email: sales@optinwireless.com |
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Dealerships can earn up to $3,000 bonus Co-op Reimbursement for executing a direct marketing campaign (mail/e-DM) aimed at the following targeted vertical markets:
Education, Mining, Hospitality, Petro-Chem, Manufacturing and Transportation.
This Bonus Co-op equals 50% of the cost of creation, printing & postage (up to $1,500) for each quarter. Bonus funds will be placed back into your dealership co-op account after you submit your campaign for reimbursement. All you have to do is send one campaign prior to September 30 and if you complete a second campaign prior to December 1, you’ll earn another co-op bonus.
We currently have several campaigns into Trade-One for approval for the Opportunity Knocks Promotion.
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Click here if you would like to see the campaigns as they are approved and |
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submit your campaign needs. |
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Midwest Office 219-756-6227
Northwest Office 503-372-9029
West Coast Office 619.985.8415
Email: sales@optinwireless.com |
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October 27th – 30th, 2008, in Ft. Lauderdale at the Marriott Harbor Beach Resort. The three-day event, themed 'Opportunity Rocks', will be filled with interactive sessions, motivational speakers, breakout sessions that cover new applications and complementary solutions, and plenty of time for networking and interaction among suppliers and peers.
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On August 7th Motorola sent out an email announcing the new Channel Partner Logos for Service Partners.
At this time only the Premier Service Partner and Motorola Service Partner logos are approved for use. The dealer, channel partner, MR, VAR, etc logos have not been approved for use.
Motorola has posted the SDF Guidelines and claim form are available on the Trade One Website (http://2way.motorolacoop.com) under "Program Documents"
At Opt-In Wireless, we are in the process of updating our client’s websites, email marketing, direct mails, and other marketing collateral during this transition.
If you have not contacted us already with the new service logo you have been authorized to use, please contact us so we can begin updating your marketing collateral for you. |
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“New Technologies, New Competitors and Now a New President … What Should I Know?”
On November 6, 2008, the first day of Enterprise Wireless 2008, there will be a newly elected President of the United States. How will a McCain or Obama administration impact wireless communications? Will these changes threaten your business or create new opportunities? Get the answers at Enterprise Wireless 2008 – our keynote speaker, Dr. Coleman D. Bazelon, a principal of The Brattle Group is in a position to know, as a telecommunications and economic policy advisor to leading wireless manufacturers, commercial operators, and government agencies.
Motorola will soon announce details of their November 5th day of training and if you register today, you will be first to know. Save on your registration costs by registering early and grab your room at the Four-Diamond Doubletree Paradise Valley for only $159 (more than 50% off!).
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I’m laboring over what to write, what are you laboring over? There’s so many things I could write about, but what are the priorities? I’m sure you all share that dilemma. Obviously sales are the key priority for all of us… now how to get them? Where to concentrate? What attack should we use? When it comes to the marketing decisions of your business don’t labor over that decision, turn it over to the experts. We can take care of that MOTOTRBO promo whether it
be with additions to your website( if you are an existing website client), or with direct mail pieces or electronic mail we can work with you and labor for your success.
Maybe you’ve procrastinated on the required Premier Purchase Battery piece, not to worry. We have many different pieces for you to select from both electronically and direct mail, plus we still have a little time (October 10 is the cutoff for ordering) reporting to Trade One must be done by October 31st. And since I brought up websites earlier. For those of you who are thinking about doing a website this is the perfect time to get started. You can jump start 2009 with a brand new website to help you drive your dealership to even more success. For those of you who have had the original or same website for several years, now is the time to go forward with a new one.
Like us, these websites need to stay up to date to do the best job. Some of you have some pretty old sites that aren’t laboring for you at full capacity. Lets change that! Visit our always changing website www.oiwmarketing.com to see what’s new.
Regards,
Michele
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We are proud to have Washington Radio Reports as our latest addition of marketing partners!
Washington Radio Reports provides subscribers with web based state-of-the-art search tools to Find Spectrum, Find Prospects and Research Licenses. WRR has been providing FCC licensing services since 1950! Today, Two-Way Dealers, engineers, manufacturers and others benefit from their expert knowledge and online tools to get fast accurate data. FCC and Industry Canada licensing databases have been integrated for powerful cross-border searches.
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The dates for the 2008 Road Shows have been finalized.
- Atlanta - September 8 & 9
- Toronto - October 7 & 8
- Columbus - October 15 & 16
- Kansas City - November 13 & 14
- Phoenix - November 18 & 19
- Dallas - December 3 & 4
- Philadelphia - December 8 & 9
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Hi
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Welcome to another issue of Marketing News. The e-Newsletter read by
thousands of Land Mobile Dealers all over North America.
Thank you for your continued interest. |
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| IN THIS ISSUE |
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Vertex Standard
Marketing Solutions
Opportunity Knocks, Dealer Marketing Incentive
2008 Wireless Broadband Channel Partner Summit
New Motorola Service Logos
Enterprise Wireless 2008
Kings Corner
Washington Radio Reports
2008 Motorola Road Shows
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| MARKETING NEWS |
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MARKETING SOLUTIONS
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RECOMMENDED READING
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| Article of the Month: |
Yellow Pages Bleeding
Red Ink
By Carol Krol
Is it “Say Yellow to the Future”—Yellowbook.com's new ad tagline—or “Say Goodbye to Yellow Pages”? The latter is the title of a research report released in July by researcher Borrell Associates, which predicts the print Yellow Pages industry will collectively lose $5 billion in revenue by 2013.
The print medium is not dead yet, but it is on life support, according to advertisers and industry pundits.
Borrell isn't the only one issuing a dire warning. AOL's Walletpop blog created a Top 25 Things Vanishing From America list. Along with VCRs, pit toilets, classified ads and personal checks, the Yellow Pages comes in at No. 24.
The Yellow Pages industry paints a very different picture. In February, the Yellow Pages Association released industry research that showed combined Yellow Pages usage online and off grew to 17.2 billion searches last year, from 16.7 billion in 2006. That number combines 3.8 billion Yellow Pages searches online, measured by comScore, and 13.4 billion print searches, measured by Knowledge Networks/SRI. Print use remained stable, according to the Yellow Pages Association, while Internet Yellow Pages searches increased 15%.
PUBLISHER STOCKS DOWN
But publisher stocks have been hammered, with prices falling precipitously since January. Three companies—AT&T Corp.'s the Real Yellow Pages, Idearc and R.H. Donnelley Inc.—receive the lion's share of the market, and all are to some extent seeing print revenue decline.
The ill health of the printed phone book industry goes beyond the fact that more and more people access directory information online, say observers.
“Many national advertisers feel ignored, neglected and frustrated with the medium due to a lack of fundamental accountability metrics and other questionable practices,” the Association of National Advertisers' Telephone Directory Committee said in an open letter to the Yellow Pages industry issued in April.
“At a time of intense focus on advertising accountability, the committee is discouraged by the Yellow Pages industry's failure to provide basic accountability and ROI metrics,” said Janice Lucente, marketing manager of Allstate Corp. and the ANA's Telephone Directory Committee chairwoman, in the letter.
Bill Duggan, exec VP at ANA, told BtoB the lack of syndicated measurement is frustrating. “We have been requesting what for advertisers are basic metrics, and there continues to be resistance on the part of the Yellow Pages,” he said. He said the limited measurement conducted by some of the big Yellow Pages publishers has been “drastically pulled back” recently.
One of those publishers, however, disputes the ANA's claims.
“Our research is probably the best research in the industry,” said Bob Mueller, executive director of communications and business operations for the Real Yellow Pages, a division of AT&T. “It meets ARF [Advertising Research Foundation] guidelines.” Mueller added, “We've done more research than we ever have in the past in terms of usage on the print product that is very specific by market, and we now research more markets than we have in the past.”
Read the rest of this article.
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