| For many Land Mobile Dealers, what passes for “marketing” is really a set of disorganized, tactical, “fire-fighting” programs from multiple vendors that are strung together in response to the competitive marketplace. To make matters worse, most of these vendors have no actual experience in the Land Mobile Industry at all. Just like new-hire sales reps they don’t understand the industry and learn as they go while you pay them for their “expertise”. Dealers jump reactively from program to program, chasing after every new fad and opportunity without regard for where the programs will take their dealerships. There’s very little planning and no clear destination.
At Opt-In Wireless, marketing is serious business. We believe that effective marketing is grounded in strategic decisions that focus on achieving well-defined business goals, and that are executable in the real world. Our marketing experts will work with you to develop a marketing strategy that pursues a well-thought-out business destination, and serves as the backbone for marketing programs that will take your business to that destination. The programs and strategies work together to get you where you want to go – Pinnacle Club and beyond.
Opt-In Wireless is the only Marketing Solutions provider with actual experience and success in the Land Mobile Industry. We have been on the front lines of selling for Motorola Direct ($1 million in personal sales in just black boxes alone 1994) to owning and managing a Motorola dealership. We know how to win Pinnacle Club and can help you win too as we have experience winning it 7 times including the “Pinnacle of Customer Excellence Award”. Our clients expect results and we deliver it utilizing our real world success in Land Mobile Sales, Service, Rentals, and Airtime to provide them with measurable results and ROI they can see every day.
Price wars are all too common these days. Usually, a price war arises when customers can’t determine why one dealership offers a better product or service than any of its competitors. So the customer defaults to the one decision criteria that they can easily understand – lowest price. In the race for the lowest price, every dealership cuts their prices, squeezes their margins, and hurts their profitability. With so many dealerships and airtime services clamoring for customer attention, Land Mobile Dealers are finding it more and more difficult to differentiate themselves from the competition.
That’s where Opt-In Wireless can help. Our approach leverages our experience in the Land Mobile Industry to make fact-based determinations of benefits to identify what makes your dealership different and better than the competition, and how you can best communicate those benefits. The result to your dealership is more sales at higher margins – and a brand position for your dealership that isn’t based on being the cheapest.
Marketing is no mystery. There’s nothing mysterious or magical about it. We are proud to have won awards for our work, but the only thing that any marketing person should ever care about is real sales and results. It is not enough for your marketing just to look nice or be easy for you to use. It’s got to sell stuff. The sole purpose of marketing is to get more people to buy more of your product or service, more often, for more money. That’s the only reason to spend a single nickel on it. In other words, marketing has got to work harder than ever. And if it’s not working, stop wasting money on it ASAP.
Expect more and get more from your marketing budget with Opt-In Wireless.
Mission
We will drive Land Mobile Organizations forward by leveraging strategic, ROI-focused marketing communications that result in long-term, profitable relationships, and a substantial competitive advantage. We will constantly innovate our technologies and services to remain the global leader and best solution provider of ROI-focused marketing technology and services for the Land Mobile Industry.
Goal
Make every communication count.
Learn how you can get results with our Relationship Marketing Process.
Contact Opt-In Wireless or Request a Demo today! |
